Challenging the Status Quo
Every other industry has embraced technology to improve outcomes. Healthcare, manufacturing, logistics — all transformed by data and automation. Financial services? Still largely relying on gut instinct and backward-looking analysis. We're changing that.
Our Mission
THOR Financial Technologies was founded with a single conviction: that systematic, technology-driven investing consistently outperforms emotionally-driven decision-making.
We build proprietary signal processing systems that detect market regime changes in real time. When conditions shift, our models adapt — not based on feelings or forecasts, but on data.
Our goal is to eliminate the behavioral biases that destroy investor wealth: panic selling at bottoms, chasing performance at tops, and the paralysis that comes from information overload.
By the Numbers
How It Started
THOR Financial Technologies was founded by Brad Roth in Greensburg, Pennsylvania — not in a Wall Street tower, but in the heart of Main Street America. The distance from the financial establishment wasn't a disadvantage. It was the advantage.
After two decades in quantitative finance, Brad observed a persistent pattern: investors — even sophisticated ones — consistently underperformed because of behavioral decisions, not bad strategies. The technology to prevent this existed in other fields. Signal processing had transformed telecommunications, defense, and engineering. Why not investing?
THOR was built to answer that question. By applying proprietary signal processing techniques to financial markets, we created a systematic methodology that identifies when to be invested and when to be in cash — removing the human emotions that destroy long-term returns.
Today, THOR serves RIA advisors nationwide with model portfolios and ETFs that embody this philosophy. Every strategy we build starts with one question: “How do we protect capital first, then compound it?”
What Sets THOR Apart
Proprietary Technology
Our signal processing technology is built in-house — not licensed, not off-the-shelf. It detects market regime changes that traditional indicators may miss.
100% Cash Capability
When risk is elevated across the board, our models can move entirely to short-duration treasuries. Most strategies can't — or won't — make that call.
Risk-First Approach
Capital preservation is the foundation. Every strategy is designed to manage downside risk first, enabling stronger long-term compounding.
Frequently Asked Questions
THOR Financial Technologies is headquartered at 327 W Pittsburgh St, Greensburg, PA 15601. The firm was intentionally built outside of Wall Street — Brad Roth founded THOR in the heart of Main Street America.
Yes. THOR Financial Technologies, LLC is a registered investment adviser. Registration does not imply a certain level of skill or training.
Three key differentiators: (1) Proprietary signal processing technology built in-house, not licensed; (2) The ability for all models to move to 100% cash during systemic risk events; and (3) A risk-first philosophy that prioritizes capital preservation as the foundation for long-term compounding. THOR's systematic approach removes behavioral biases that destroy investor wealth.
You can reach THOR at welcome@thoranalytics.com or visit thorft.com/contact/ to open the black box. Office hours are Monday through Friday, 9am to 5pm Eastern Time.
Ready to Learn More?
Discover how THOR's systematic approach can complement your advisory practice.