Press & Media

In the News

THOR Financial Technologies featured across the industry's leading financial media outlets.

ETF.comSchwab NetworkInvestmentNewsYahoo FinanceFinTech TVNYSEDWealth NewsBusiness WireETF.comSchwab NetworkInvestmentNewsYahoo FinanceFinTech TVNYSEDWealth NewsBusiness Wire

Video Appearances

Schwab NetworkAugust 20, 2025

Defense in a Volatile Market with the THIR ETF

Brad Roth discusses defensive positioning strategies using systematic rotation during periods of elevated market volatility.

Watch
THOR Financial CIO offers a pair of systematic ETFs for a volatile market
InvestmentNewsJune 24, 2025

THOR Financial CIO offers a pair of systematic ETFs for a volatile market

Brad Roth sits down with InvestmentNews to highlight the systematic approach of THOR ETFs in a volatile market.

We built these ETFs to do one thing — take emotion out of the equation and let the data drive every decision.
Watch
Investment Strategies for the Modern Market
Zephyr - Adjusted for Risk PodcastJune 23, 2025

Investment Strategies for the Modern Market

Brad Roth discusses investment strategies with Ryan Nauman of Zephyr.

The biggest edge an advisor can give their clients isn't stock picking — it's removing behavioral bias from the process.
Watch
ETF 360: Brad Roth of THOR Funds discusses THLV and THIR
ETF.comMay 1, 2025

ETF 360: Brad Roth of THOR Funds discusses THLV and THIR

In-depth discussion of both THOR ETF strategies.

Our signal processing technology was built to detect regime changes before they show up in the headlines.
Watch
FinTech TVOctober 9, 2024

Thor Financial Technologies: Using Smart Algorithms to Tackle Market Volatility

Live at NYSE discussing algorithmic strategies for managing market volatility.

Every other industry uses technology to improve outcomes. It's time investing did the same.
Watch
Schwab Network's The Watch List - Market Breadth Expanding
Schwab NetworkOctober 9, 2024

Schwab Network's The Watch List - Market Breadth Expanding

Discussion on market breadth widening beyond the Magnificent 7.

Market breadth expanding is a healthy sign — it means the rally has legs beyond just a handful of names.
Watch
Schwab NetworkOctober 8, 2024

Rotation Out of Large Caps Healthy; Tech Reached Its Limit For Now

Brad discusses rotation out of large caps and tech limits.

Rotation out of large caps is healthy — tech reached its limit for now, and the market is telling you to look elsewhere.
Watch
Fintech.TVJune 15, 2024

Will Inflation Data Prevent Fed Rate Cuts? Insights from Brad Roth

Brad Roth provides analysis on inflation dynamics and their potential impact on Federal Reserve rate policy.

Watch
Trading 360
YouTube2024

Trading 360

Trading and market discussion.

Watch
ETF Leaders: Brad Roth at Exchange 2023
NYSE / ETF LeadersApril 5, 2023

ETF Leaders: Brad Roth at Exchange 2023

NYSE's Judy Shaw interviews Brad Roth at Exchange 2023 conference.

Signal processing in finance works the same way it does in defense — filter the noise, find the signal.
Watch
What's the Fund?: THOR Low Volatility ETF
What's the Fund?February 4, 2023

What's the Fund?: THOR Low Volatility ETF

Deep dive into the THOR Low Volatility ETF strategy.

Low volatility doesn't mean low returns — it means smarter returns with less drawdown.
Watch
Schwab NetworkApril 20, 2022

Risk Management Strategies: Hard Assets and Low-Volatility ETFs

Discussion on value investing, commodities, and hard assets for portfolio hedging.

Hard assets and low-volatility strategies are the foundation of real risk management.
Watch

Articles & Features

Yahoo Finance / Business WireJanuary 15, 2026

Behind the Ticker Podcast Launches on ETF.com

Announcement of Behind the Ticker podcast launching on ETF.com.

Behind the Ticker gives advisors a front-row seat to how the most innovative ETFs are actually built and managed.
Business WireJanuary 15, 2026

THOR Financial Technologies: Brad Roth Brings Behind the Ticker Podcast to ETF.com

Announcement of the Behind the Ticker podcast's new distribution partnership with ETF.com.

CityBizApril 15, 2025

Q&A with Brad Roth, CIO of UX Wealth Partners and Co-Founder of THOR Financial Technologies

In-depth Q&A interview covering Brad Roth's dual role as CIO of UX Wealth Partners and co-founder of THOR Financial Technologies.

Business WireApril 2, 2025

UX Wealth Partners Welcomes Brad Roth as Chief Investment Officer

Announcement of Brad Roth's appointment as CIO of UX Wealth Partners.

BX PartnersSeptember 15, 2024

BX Partners Adds THOR SDQ 25 Strategy

BX Partners announces the addition of THOR's SDQ 25 strategy to their platform.

Barnes & NobleJune 1, 2024

Little Reasons, Big Consequences

Brad Roth's book on how small decisions compound into significant outcomes in investing and life.

ETF CentralJanuary 1, 2024

Bradley Roth — ETF Central Author

Brad Roth's author page on ETF Central, featuring his Ask the Manager column and ETF industry analysis.

ETF Trends / VettaFiOctober 15, 2023

NYSE's ETF Leaders: THOR Financial Technologies & Brad Roth

Feature profile on Brad Roth and THOR Financial Technologies as part of NYSE's ETF Leaders series, covering the firm's systematic approach to risk management.

PR NewswireJune 20, 2023

THOR Moves Its Low Volatility ETF (THLV) to NYSE

Announcement of the THOR Equal Weight Low Volatility ETF listing transfer to NYSE Arca.

ETF.com / Yahoo FinanceSeptember 13, 2022

THOR Debuts With Volatility-Focused ETF

Launch coverage of THLV ETF.

THOR's debut brings a systematic, volatility-focused approach to the ETF market.
DWealth NewsNovember 22, 2021

Fintech Luminaries - Meet Brad Roth of THOR Financial Technologies

Profile feature on Brad Roth and THOR's mission.

We're applying signal processing technology — the same type used in defense and telecommunications — to financial markets.

Media Inquiries

For all media inquiries, please contact us at welcome@thoranalytics.com

Contact Us