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Educational Articles

In-depth explorations of systematic investing, ETF mechanics, risk management, and the technology behind modern portfolio construction.

35 articles

ETF Basics6 min read

ETF Share Classes: The Twenty Five Year Exception Just Became the Rule

For a quarter of a century, one firm could do something no competitor could. Vanguard ran mutual funds that had an ETF share class attached, so the same portfolio, the same manager and the same holdings could be bought.

Brad Roth·
ETF Basics7 min read

Managed Futures ETFs: You Are Being Paid to Absorb Somebody Else's Risk

Almost every explanation of trend following starts with the trend, which is the wrong end. It leads to the obvious objection, that a strategy which buys what has gone up and sells what has gone down cannot possibly work.

Brad Roth·
ETF Basics5 min read

What Is Smart Beta? A Term That Was Coined to Mean One Thing and Ended Up Meaning Anything

There is a useful idea inside smart beta and there is a label that stopped describing it about fifteen years ago. Separating the two is most of the work, and the man who was present at the creation is unusually candid.

Brad Roth·
ETF Basics6 min read

How Do Inverse ETFs Work? The Reset Is What Makes Them Survivable

An inverse ETF and a short position express the same view and behave completely differently. The difference is not leverage or cost, it is what each one does automatically when the trade is going against.

Brad Roth·
ETF Basics7 min read

What Is an Actively Managed ETF? The Front-Running Fear Points at the Wrong Thing

For twenty years the standard objection to putting an active strategy in an ETF was that the wrapper requires you to publish your holdings every day, and publishing your holdings lets other people trade ahead of you..

Brad Roth·
ETF Basics6 min read

Currency Hedged ETFs: You Already Made the Bet

The moment you bought an international equity fund, you took a position on the dollar. Nobody presented it as a choice and it does not appear anywhere on the fact sheet, but it is sitting in your portfolio and it has.

Brad Roth·
ETF Basics7 min read

How to Launch an ETF: The Number That Decides It Is Not the Launch Cost

Every conversation about launching an ETF starts in the wrong place. Somebody asks what it costs to get to market, gets an answer around ninety thousand dollars, and concludes the barrier is.

Brad Roth·
ETF Basics6 min read

How ETF Market Making Works: The Volume on Your Screen Is the Least Useful Number

An adviser looks at a fund, likes the strategy, checks the average daily volume, sees forty thousand shares, and decides the position they want is too big for it. That decision gets made every week, and most of the time.

Brad Roth·
ETF Basics6 min read

Equal Weight vs Cap Weight: One of Them Is a Momentum Strategy

Most people file cap weighting under "neutral" and equal weighting under "a choice." That is backwards, or at least it is not obviously right, and the cleanest statement of why came from Seth Cogswell on Behind the.

Brad Roth·
ETF Basics5 min read

Leveraged ETF Decay: It Is Not a Fee, and It Does Not Always Cost You

Almost every explanation of leveraged ETF decay stops at "they lose value over time," which is wrong in a way that matters. Decay is not a charge the fund levies. It is a consequence of compounding a daily multiple, and.

Brad Roth·
ETF Basics6 min read

How Do Leveraged ETFs Work? The Promise Is Exactly One Day Long

A 3x fund does not promise you three times the index. It promises you three times the index’s return today, and then it makes the same promise again tomorrow, from a new starting.

Brad Roth·
ETF Basics7 min read

How Do Buffer ETFs Work? The Cap Is a Receipt

The single most common mistake with buffer ETFs is treating the cap as a limitation the issuer chose to impose. It is not a design preference. The cap is what paid for the protection, and once you see the transaction.

Brad Roth·
ETF Basics7 min read

What Is a 351 Exchange? Moving a Concentrated Portfolio Into an ETF

Every adviser has this client. Twenty years of holding, a handful of positions that did extremely well, and a cost basis so low that selling anything triggers a bill large enough to freeze the whole conversation. The.

Brad Roth·
ETF Basics6 min read

Why Are ETFs Tax Efficient? The Bill Somebody Else Ran Up

There is a moment familiar to anyone who has held an actively managed mutual fund in a taxable account. December arrives, the fund is down for the year, and the statement shows a capital gain distribution you now owe.

Brad Roth·
ETF Basics7 min read

What Is a CLO? Following One Dollar of Loss Through Structured Credit

Almost everything confusing about collateralized loan obligations resolves once you stop asking what a CLO owns and start asking where the first dollar of loss goes. The ownership question has a short answer: corporate.

Brad Roth·
ETF Basics4 min read

Covered Call ETFs: What the Yield Is Actually Telling You

A covered call ETF paying 12% and one paying 40% are not two funds where one manager is better at this. They are two readings of the same.

Brad Roth·
ETF Basics4 min read

Index Fund vs ETF: You Are Comparing Two Different Things

This is one of the most searched questions in investing, and it contains a hidden assumption that makes it hard to.

Brad Roth·
ETF Basics5 min read

ETF vs Mutual Fund: What Actually Changes

Most comparisons of ETFs and mutual funds start with a table and end with a shrug. Here is a more useful.

Brad Roth·
ETF Basics6 min read

What Is an ETF? How They Actually Work

An ETF is a fund you can buy and sell during the trading day, the same way you buy a share of a company. That is the short answer, and it is the one you will find.

Brad Roth·
Risk Management9 min read

Why Rules-Based Investing Wins When Markets Break in 2026

When markets break, discretionary decision-making gets tested at exactly the wrong moment. Here’s why a documented, rules-based process is a stronger position for an advisor to hold — and what that process needs to include.

Brad Roth·
Education6 min read

What Is Signal Processing in Investing?

Signal processing technology from telecom and defense applies directly to financial markets. Learn how systematic filters separate meaningful market signals from overwhelming noise, and why this matters for portfolio management.

Brad Roth·
ETF Mechanics7 min read

Equal Weight vs. Cap Weight: What Advisors Need to Know

Cap-weighted indices have a concentration problem: seven stocks represent roughly 30% of the broad U.S. index. Here is what advisors need to know about equal weight as an alternative, including when it works, when it struggles, and how it fits into portfolio construction.

Brad Roth·
ETF Mechanics7 min read

Why Your Low Volatility ETF Might Not Be Low Volatility

Most low volatility ETFs simply hold calmer stocks while staying fully invested. In real crashes like 2020, they captured over 90% of the downside. Here is the difference between low-beta stock selection and adaptive risk management, and why it matters.

Brad Roth·
Strategy7 min read

Cash Is a Position: The Case for Adaptive Risk Management

The financial industry treats cash like a four-letter word, but the math of drawdown recovery tells a different story. Losing 50% requires a 100% gain to break even. Here is why adaptive risk management and strategic cash positions can transform long-term outcomes.

Brad Roth·
Education7 min read

How to Evaluate an Active ETF Beyond the Expense Ratio

The expense ratio gets all the attention when evaluating active ETFs, but it is far from the most important factor. Process, risk management, track record integrity, and structural alignment all matter more. Here is the due diligence framework advisors should actually use.

Brad Roth·
Fund Comparison6 min read

THOR Equal Weight Low Volatility vs. Invesco S&P 500 Low Volatility: What Advisors Should Know

Traditional low volatility ETFs screen for low-beta stocks but stay fully invested through crashes. An equal-weight approach with cash capability takes a fundamentally different path to downside mitigation.

Brad Roth·
Fund Comparison7 min read

Index Rotation vs. Buying the S&P 500: Why Advisors Are Rethinking the Default

The S&P 500 has been the default allocation for decades. But an index rotation strategy that moves between major indices and can step aside entirely asks whether the default is still the best answer.

Brad Roth·
Strategy5 min read

Sequence of Returns Risk: The Retirement Killer Nobody Warns About

Two portfolios with identical average returns can produce wildly different outcomes depending on when the losses happen. For retirees taking distributions, a bad sequence in the first few years can be unrecoverable.

Brad Roth·
Education6 min read

The Behavioral Biases Destroying Your Clients' Returns (And Yours)

Dalbar data shows the average investor underperforms their own funds by 3-4% annually. Advisors are supposed to fix this but many of the same biases affect professional decision-making too.

Brad Roth·
Education6 min read

Systematic vs. Discretionary Investing: Why the Machine Wins

Discretionary managers have freedom. Systematic managers have discipline. Over long periods, discipline wins not because machines are smarter but because they are more consistent.

Brad Roth·
Education8 min read

Is There an ETF That Goes to Cash? Understanding Automatic Cash Rotation

When markets turn, most defensive ETFs stay fully invested. They rotate into lower-beta stocks, but they never leave the market entirely. Signal-based cash rotation takes a fundamentally different approach, moving to 100% cash or money market instruments when conditions warrant.

Brad Roth·
Education9 min read

Best Low Volatility ETFs in 2026: A Comparison for Advisors

Not all low-volatility ETFs are built the same. Cap-weighted, factor-screened, and equal-weight sector rotation approaches each handle risk differently. Understanding these structural differences is essential for advisors building client portfolios.

Brad Roth·
Education7 min read

Equal-Weight Low Volatility vs. Minimum Volatility ETFs: Two Philosophies Compared

Equal-weight sector rotation and minimum volatility factor investing both target lower portfolio volatility, but they get there through fundamentally different methods. Understanding those differences helps advisors match the right approach to the right client need.

Brad Roth·
Education8 min read

Risk-Managed ETFs in Advisor Portfolio Construction: A Practical Guide

Risk-managed ETFs give advisors a systematic approach to downside mitigation that does not depend on human judgment during market stress. Here is how they fit into portfolio construction and client conversations.

Brad Roth·
Education9 min read

What Happens When Markets Crash? How ETFs Behave During Major Downturns

Markets crash roughly once a decade. How your ETF strategy handles those events defines long-term outcomes. A historical look at 2008, 2020, and 2022 reveals which approaches held up and which fell short.

Brad Roth·

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