Sean Emory, Avery & Company

Sean Emory, founder and CIO of Avory and Company, joins the show to break down the firm's newly launched Avory Foundational ETF (AVRY) and the decade-long investment philosophy behind it. Sean walks through Avory's "investing forward" framework — identifying secular friction points in the economy, finding the companies built to solve them, and running a high-conviction portfolio of 20 to 30 names across two buckets: structural secular winners and established businesses undergoing genuine transformation. We dig into the Six M's research process, how the fund manages position sizing and cash allocation, why identity verification is one of Sean's highest-conviction themes in an AI-driven world, and how advisors should think about AVRY as a core equity holding. Sean also pulls back the curtain on what it actually takes to launch an ETF as an independent issuer.